Boost your B2B Marketing capability with the power of targeted digital approach

Build awareness with the right accounts, accelerate pipeline, and drive engagement with ABM in the same way as pioneered by Fortune 100 organisations and redefined by silicon valley startups.

We build your

LINKEDIN FUNNEL

We live and thrive for B2B business with hyper-targeted Account-Based Experiences (ABX) by managing cohorts of accounts that are most likely to act. We focus on intent-based marketing with engagement signals, blending the best of all worlds for an evolved demand-gen practice

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What we offer

In my view Account-Based Marketing (ABM) is on the threshold of revolutionising the marketing domain. It shows all the potential of bringing about a much-needed paradigm shift in B2B outbound engagement, delivering the highest ROI.

Professor Malcolm McDonald

Emeritus Professor, Cranfield University School of Management

In the last few years, Account-Based Marketing (ABM) has emerged as a preferred B2B outbound marketing solution to manage both ToFu as well as BoFu owing to its highly targeted customer-centric approach with direct and personalised communication, tailored content that converts rapidly. No matter what your funnel challenge is, an account-based approach with LinkedIn can help.

01.

Drive brand awareness

03.

Generate sales opportunities

05.

Provide marketing "air cover" for sales

07.

Expand into a new segment

09.

Optimises efficiency of sales & marketing teams

11.

Drive product adoption

02.

Accelerate pipeline

04.

Support customer retention

06.

Create expansion opportunities with existing customers

08.

Improve win rates

10.

Secures more customer references

12.

Grow revenue faster

Why ABM?

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How we execute a personalised B2B digital marketing strategy //

Account-based Experience is a consistent way to reward your loyal community and remain on top of the prospect’s minds by being part of their daily experience. As a Professional B2B marketing company, Funnel by marcom-media.com can take care of end-to-end outbound marketing requirements with its highly targeted customer-centric and personalised communication approach. Here’s how we do it:

Discover

01.

ACCOUNT SELECTION // We get to know you at every level, from business goals, competition, to marketing assets and everything between. With that knowledge, we help you build a scalable ABM strategy by identifying target accounts by tiers (High Value, Mid Value and Small Clients - Higher Volume)

Discover

Integrate

02.

CONTACT IDENTIFICATION // Once we’ve defined your ABM strategy, we source and integrate all the existing internal customer databases from your platforms including CRM and ERP system. We then validate the data against Global data records including D&B, Zoominfo, LinkedIn and industry associations. From all the details we’ve unearthed, you help us identify key decision makers & influencers in each account - Eg Procurement, CFO, VP of strategy

Integrate

Connect

03.

With your ABM goal and B2B outbound marketing strategy in mind, we develop breakthrough product/solution landing pages (single page websites) that acts as a primary honeypot while implementing an outreach strategy campaign - InMail (LinkedIn message) to your Target Accounts with customized messages (re-use/purpose existing sales collateral) that captures interest. When a prospect clicks on LinkedIn messages, s/he lands on this page which specifically focuses on their area of specialization - Product/ Vertical this allows them to browse through relevant offerings without wasting time finding them.

Connect

Engage

04.

We Capture prospects' interest and drive actions with the power of behavioral science (nudge-driven content) and bring the marketing story alive with a perfect combination of content, technology and engagement. We create new content based on the personalized profile of prospects under each account, the content capsules are released with targeted ads, messages, posts and emails in a series of 3Xdrip marketing (spread over a month), as mapped during Connect phase and captured by chatbot (name, e-mail, number, role, product interest and any query)

Engage

Nurture

05.

We help you move your prospect up the funnel by ensuring top-of-the-mind content dissemination by working with your Marketing team. As your ABM partner, we re-align and redesign the content to make it relevant to the specific accounts before deploying the same. For e.g. an email invite for the upcoming webinar that has a standard mailer and registration page will be redesigned by us for each account and highlighting only the sections that will move the needle for the respective Accounts/cohorts.

Nurture

Track

06.

Our web, link and email analytics ensures tracking of prospects behavior at every step (links clicked on LinkedIn, dwell time on different landing page sections, asset downloads & email open, click and responses). Based on the insights generated as well as all the details captured via various channels, we strengthen the relationship with all individual prospects with the power of WhatsApp chatbots, triggering regular updates to internal assets or publications for reference. We work closely with your sales team to track conversion, analyse performance data and optimise the process to put forward - whether to rehash ABM strategy or to transition into customer loyalty program (if converted) for each accounts/cohorts

Track

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What we offer