Boost your B2B Marketing capability with the power of targeted digital approach
Build awareness with the right accounts, accelerate pipeline, and drive engagement with ABM in the same way as pioneered by Fortune 100 organisations and redefined by silicon valley startups.
We build your
We live and thrive for B2B business with hyper-targeted Account-Based Experiences (ABX) by managing cohorts of accounts that are most likely to act. We focus on intent-based marketing with engagement signals, blending the best of all worlds for an evolved demand-gen practice
In my view Account-Based Marketing (ABM) is on the threshold of revolutionising the marketing domain. It shows all the potential of bringing about a much-needed paradigm shift in B2B outbound engagement, delivering the highest ROI.
Emeritus Professor, Cranfield University School of Management
In the last few years, Account-Based Marketing (ABM) has emerged as a preferred B2B outbound marketing solution to manage both ToFu as well as BoFu owing to its highly targeted customer-centric approach with direct and personalised communication, tailored content that converts rapidly. No matter what your funnel challenge is, an account-based approach with LinkedIn can help.
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Account-based Experience is a consistent way to reward your loyal community and remain on top of the prospect’s minds by being part of their daily experience. As a Professional B2B marketing company, Funnel by marcom-media.com can take care of end-to-end outbound marketing requirements with its highly targeted customer-centric and personalised communication approach. Here’s how we do it:
ACCOUNT SELECTION // We get to know you at every level, from business goals, competition, to marketing assets and everything between. With that knowledge, we help you build a scalable ABM strategy by identifying target accounts by tiers (High Value, Mid Value and Small Clients - Higher Volume)
CONTACT IDENTIFICATION // Once we’ve defined your ABM strategy, we source and integrate all the existing internal customer databases from your platforms including CRM and ERP system. We then validate the data against Global data records including D&B, Zoominfo, LinkedIn and industry associations. From all the details we’ve unearthed, you help us identify key decision makers & influencers in each account - Eg Procurement, CFO, VP of strategy
With your ABM goal and B2B outbound marketing strategy in mind, we develop breakthrough product/solution landing pages (single page websites) that acts as a primary honeypot while implementing an outreach strategy campaign - InMail (LinkedIn message) to your Target Accounts with customized messages (re-use/purpose existing sales collateral) that captures interest. When a prospect clicks on LinkedIn messages, s/he lands on this page which specifically focuses on their area of specialization - Product/ Vertical this allows them to browse through relevant offerings without wasting time finding them.
We Capture prospects' interest and drive actions with the power of behavioral science (nudge-driven content) and bring the marketing story alive with a perfect combination of content, technology and engagement. We create new content based on the personalized profile of prospects under each account, the content capsules are released with targeted ads, messages, posts and emails in a series of 3Xdrip marketing (spread over a month), as mapped during Connect phase and captured by chatbot (name, e-mail, number, role, product interest and any query)
We help you move your prospect up the funnel by ensuring top-of-the-mind content dissemination by working with your Marketing team. As your ABM partner, we re-align and redesign the content to make it relevant to the specific accounts before deploying the same. For e.g. an email invite for the upcoming webinar that has a standard mailer and registration page will be redesigned by us for each account and highlighting only the sections that will move the needle for the respective Accounts/cohorts.
Our web, link and email analytics ensures tracking of prospects behavior at every step (links clicked on LinkedIn, dwell time on different landing page sections, asset downloads & email open, click and responses). Based on the insights generated as well as all the details captured via various channels, we strengthen the relationship with all individual prospects with the power of WhatsApp chatbots, triggering regular updates to internal assets or publications for reference. We work closely with your sales team to track conversion, analyse performance data and optimise the process to put forward - whether to rehash ABM strategy or to transition into customer loyalty program (if converted) for each accounts/cohorts
said account engagement was higher for ABM accounts
Improved Win Rate
said win rate was higher for ABM accounts
Higher Deal Size
said average deal size was higher in ABM accounts
Account-based Marketing is the most effective targeted medium for engaging your prospects as well as retaining and maintaining a constant connection with your existing customers. Reach out and attract new customers with content that integrates nudges (behavioural science) and your brand's thought leadership together.
Articles about brand | Business changes that impact customers | A company anniversary or milestone | Recent award nominations or wins | Monthly business recaps | A message from the CEO/ Founder | Insight into company’s history, legacy & journey
New use cases and case studies | A product video how-to | Little known uses for your brand, product or service | Updates about new products and releases | An exclusive tip of the month | Deals and discounts | New best practice or tip | New vendors for your products/services (like new stores or websites)
Frequently asked questions (FAQs) with answers | A customer service case and resolution | Before and after stories | Free resources, like white papers and guides | Positive feedback from customer | Information on your customer loyalty program | A “Thank You” to customer
A team spotlight with pictures and bios | An interview with one of your executives | New hire bios | Photos your customers have shared | Behind-the-scenes snapshot | A blog post from someone on your team | New training opportunities | A list of open positions for hire
Upcoming events and webinars | Webcast recordings of past events| Information about an event you’re sponsoring | Partner events related to industry | Community service initiatives | Festive e.g. like Diwali | Cause events e.g. World Water Day | Celebratory days e.g. women’s day | Milestone Driven event e.g. Website promotion, launch month | Latest sales, special offers, discounts and promotions
Industry trends, news & best-practices - content that reinforces brand image | Topical Content trending for the sector/Industry | A top ten list | A survey or poll | Quotes—motivational or just plain funny | Recent studies or surveys related to business/industry | Statistics and data points | Info-graphics | Updates brand social media & PR channels | A guest blog post you’ve written for another company | Roundup of most popular blogs, videos, or services in industry/sector/brand.
WHY YOU'LL LOVE US
ABM Campaigns Launched
Client Satisfaction Score
Cumulative Industry Experience
Fortune 500 Clients across India, US, Middle East & China
We design targeted ABM strategy that is inclusive of refreshing content, engaging visuals and relevant technology platform. Our decade long experience in producing marketing collaterals have enabled us to understand the target audience and synthesize your brand's information crisply into customized and responsive digital touch-points aligned with the latest trends. Clients love us for our quick turnaround time, excellent creative support, and outstanding technical assistance: